The primary objective of KTU TV’s broadcasting is to share the activities of the university’s academic and administrative units through auditory, visual, written media (Radio, TV, and Newspaper), and digital media (website, social media accounts) channels, on corporate, local, and national platforms, and to announce them to the public. 

Within the framework of the media environments’ qualities, KTU TV aims to ensure that the university’s institutional experience is represented accurately in the relevant media, through quality and original content. 

KTU TV also focuses on developing and implementing ideas to enhance the efficiency of the university's activities in media environments and to reflect the institution's culture ideally. 

In order to manage the data flow in digital environments effectively, KTU TV works towards ensuring institutional integrity among university departments and establishing a common model. 

KTU TV plays a decisive role in the production, design, and dissemination of written, visual, and auditory content to strengthen the university’s public image through appropriate media channels. 

It also plays an active role in developing and managing relationships with national and local press, including organizing press information meetings and preparing press releases.